NEXT UP // NEW ORLEANS DIGITAL VIGNETTES
Did you know there really is a streetcar named Desire in New Orleans? And that you can catch the Desire streetcar to visit St. Vincent de Paul cemetery? Join Mara, Bambi and the sweet spirit of Tennessee Williams as they traverse the Crescent City to pay homage to one of New Orleans' hidden gems.
“They told me to take a streetcar named Desire and then transfer to one called Cemeteries and ride six blocks and get off at - Elysian Fields!”
― Tennessee Williams, A Streetcar named Desire
Agent X is a powerful force and she is not to be messed with. This MTV2 launch campaign was concepted, written, art directed, shot, edited and designed in collaboration with film makers working 24/7, including Sheffield's delightful Designer's Republic. Filmed in New York, London, Paris and Tokyo, and edited using 100% digital technology, the Agent X campaign is featured in the Broadcast Design book, Pause: 59 Minutes
Eye candy. It's a thing. Sometimes, it's just the thing you need. Enjoy this selection of videos designed to inform, amuse and entertain, all written and produced quickly to high standards to meet the never-ending demand for the new. Lots of partnerships contribute to a variety of looks, but the common thread is high energy. Thank you to the amazing All-Stars - Judy, Fred, Abby, Christina, Nigel, Todd, Lisa, Beau, Rainbow Ruthie, Ian, Ed, Cindy C, Alissa B, Fierce Ruling Diva, Cathy and Babs.
The MTV Video Music Awards executive requested something for everyone, so I invented two fun-loving teenage robots. Written and produced while carrying a six-month old on one hip. Big up to Beau Tardy for making the motion capture happen when they said it couldn't be done. In my world, NO is an opinion, not a fact.
What was I thinking? Well, actually I was thinking about a trusting client - Holeproof - who desperately needed a cut-through TV spot to launch a new brand of undies. Created a long time ago in a galaxy far, far away - yet to this day, Antz Pantz is still consistently voted the #1 TV spot in history by both the public and professionals. Created by women for women, with much respect for director Iain MacKenzie.
MTV Women's Work Campaign, as seen on the Jumbotron, Times Square: Writers / Directors / Producers: Mara Marich with Barbara Kruger. Trusted mentor, Christina Norman, briefed me to partner with international art superstar, Barbara Kruger, on this campaign which aired on TV worldwide, as well as on the Times Square Jumbotron.
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"We ended up with a fantastic video that has helped bolster our business." Kathy Gilles, Senior Business Development & Marketing Manager at Sidley Austin LLP, San Francisco
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informal very good or pleasant; excellent
an area or arena in which commercial dealings are conducted
an intense feeling of deep care, a great interest in something
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