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STRATEGY-BRANDING-CREATIVE DIRECTION-CONTENT

STRATEGY-BRANDING-CREATIVE DIRECTION-CONTENTSTRATEGY-BRANDING-CREATIVE DIRECTION-CONTENT

ANTZ PANTZ and rex the echidna

Job: Make a lot of noise. Sell a lot of undies. The script was inspired by a music video The Clash made called Rock the Casbah featuring a guest appearance by an armadillo. The 'dillo idea had already been done. What about an echidna? If a four-legged friend is good enough for a bunch of renegades, it's good enough for Antz Pantz. 


Client: Holeproof

Awards: Gold Award, Australian Writers and Art Directors Club, Best of Show, Best Commercial of last 20 years, Australian TV awards

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