HELLO FROM SUPERMARKETLOVE. THE INTERNATIONAL AWARD-WINNING CREATIVE CONSULTANCY
Job: Make a lot of noise. Sell a lot of undies. The script was inspired by a music video The Clash made called Rock the Casbah featuring a guest appearance by an armadillo. The 'dillo idea had already been done. What about an echidna? If a four-legged friend is good enough for a bunch of renegades, it's good enough for Antz Pantz.
Awards: Gold Award, Australian Writers and Art Directors Club, Best of Show, Best Commercial of last 20 years, Australian TV awards