BREAKING NEWS: PRINCIPLES OF ADVERTISING LECTURE. NOW *LIVE*
How would you like to spend a night at the Museum of Modern Art in New York? A dedicated crew painstakingly animated over 600 still photos taken during the night to create this jazzy promo for MOMA's massive Mondrian retrospective. The trustees considered this $30 million masterpiece, Broadway Boogie Woogie, the star of the show. The job was to bring it to life with movement and music. This spot ran across the U.S., bumping up ticket sales among millennials to record numbers.
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