SWEET AND SIMPLE: COOL AUSTRALIA FOR KIDS

We make cool videos for clients, large and small. This kid-friendly spot for Cool Australia, a video learning series used by teachers in urban and outback classrooms across the world's most remote continent, blanketed TV screens and the internet simultaneously, just as teachers were preparing their lessons plans before the start of the new school year. Juxtaposed against more polished videos in a cluttered environment, its simplicity made the pitch pop. Sometimes, less is more.