Reebok's Old Orchard Beach brand wanted to find out more about what young American men thought about life and hats. A national road trip was organized to ask questions and deliver opinions. Forget paper reports - the Ministry of Culture asked us to deliver something a lot more compelling. Shoots in Chicago, Dallas, San Diego and New York gave them the answers they needed.
Research, on location shoots, direction and post-production all handled, no worries.
Winner: Silver Telly Award
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