FAQ

What's the backstory to SuperMarketLove?

SuperMarketLove is a branding and content company founded In 2015 as a response to clients seeking to build their brands by working directly with an experienced, trusted collaborator.  


A pioneer in the business of 21st century image building, SuperMarketLove offers clients clear guidance and direct access to the knowledge, tools and skills required to build their brand from a wide array of choices, based on best fit and budget. 


For SuperMarketLove, every client is a VIP. Our unique point of difference is direct communication, supported by a passion and respect for the business of branding which permeates every client touchpoint, anchored in potent skill sets honed by repeated success working with hundreds of companies, advertising agencies and individuals, on four continents.


SuperMarketLove is led by founder, Mara Marich, an internationally trained award-winning Creative Director with broad and deep experience in the business of branding. 


Driven by the pursuit of optimally delivered authentic branding, Mara actually began work life at her local supermarket as a part-time checkout operator, a job which supported her while studying economics and psychology full-time at The University of Sydney, Australia's oldest and most distinguished academic institution.  After gaining her Bachelor's degree in Economics and Psychology, Mara began her career in earnest as an advertising copywriter with J. Walter Thompson, learning the ropes of creative communication from the experts. From there she quickly scaled the heights of the advertising industry as a creative with  one of the world's top 10 advertising agencies, The Campaign Palace, Melbourne, under Scott Whybin. 


While at The Palace, Mara wrote a TV spot for  Antz Pantz which won the Gold AWARD for advertising, and more recently, was awarded the most popular TV commercial in the last 25 years. It was this success which gave her the confidence to leapfrog to New York to work in multinational advertising agencies and TV networks, including  the Times Square headquarters of pop culture icon, MTV, where she earned respect as a multiple award-winning Writer/Producer in MTV's acclaimed On-Air Promotions department, creating short pieces of eye candy on a daily basis, as well as longer format shows including MTV's  House of Style.


During this same period, Mara gathered priceless knowledge working with media industry luminaries - from Madison Avenue madman, Ed McCabe, to global art superstar, Barbara Kruger, to Hanna Barbera and Frederator visionary, Fred Seibert, all the while absorbing and applying knowledge learned at the hands of the masters operating at the heart of the fast paced, rapidly evolving world of creativity and communication. 


SuperMarketLove is a business based on the results of unique experiences. Robust and nimble, it is uniquely built to service clients seeking high caliber, high quality branding.


Highlights of Mara's experience:

Creative entrepreneur

Multi-skilled. Hands-on. Active, worldwide

Branding Specialist. Content Creator

Writer-Director-Producer
Experienced in both digital and traditional media
Clients: USA, Europe, MENA, Asia, Australia
Awards include:
Emmy nominee, American Cancer Society
Gold, Silver and Bronze BDA awards
Cable Ace winner
Winner, Australia's most popular TV commercial, last 25 years
Gold and Silver AWARD winner

Various others from London Advertising to Melbourne Art Directors, to Tellys and Billies


Exactly what type of creative services do you offer?

ADVERTISING COPY

ART BUYING

ART CURATION

ART DIRECTION AND DESIGN

ARTICLE WRITING AND EDITING

BANNERS

BLOG AND ARTICLE WRITING

BRAND BIBLES

BRAND CONSULTATION

BRANDED CONTENT

BRAND IDENTITY AND POSITIONING

BRAND NAMES

BRAND RELAUNCH

BRAND REPUTATION REPAIR

BRAND REVIEW AND ANALYSIS

BRAND STRATEGY

BRAND UPDATE AND OVERHAUL

BROCHURES AND FLYERS

BROADCAST DESIGN

BUILD A NEW WEBSITE

BUSINESS PLAN REVIEW AND EDITING

CALL CENTER SCRIPTS

CAMPAIGN LINES

CLIENT LIASON

COMPETITOR ANALYSIS

CONSUMER RESEARCH

CONCEPTS AND CREATIVE IDEAS

COPY COACHING AND REVIEW

COPYWRITING

COPY EDITING

CORPORATE VIDEOS

CREATE NEW CAMPAIGNS

CULTURE DOCUMENTARIES

CURATE ART SHOW

CUSTOM POWERPOINT DESIGN

DEVELOP AND REFINE BRAND STRATEGY

DEVELOP AND FINESSE MARKETING STRATEGY AND PLANNING

DIGITAL AD PLACEMENT

DIGITAL MARKETING

DOCUMENTARY WRITING AND PRODUCTION

DUE DILIGENCE

EDITORIAL CONTENT

eDM CAMPAIGNS

EMAIL MARKETING CAMPAIGNS

EVENTS, STUNTS AND VIRAL GUERILLA CAMPAIGNS

EXECUTIVE BIOS

EXECUTIVE VIDEO INTERVIEWS

FILM/ THEATRICAL SCRIPTWRITING

GHOST WRITING

GREEN SCREEN SHOOTS

HEADLINES

INDUSTRY TREND REPORTS

INTERSTITIALS

LEAD EXECUTIVE ROUNDTABLE

LIVE SOCIAL MEDIA COVERAGE

LOGO DESIGN AND ANIMATION

MAGAZINE ADS

MAGAZINE EDITORIAL AND PRODUCTION

MARKETING STRATEGY AND PLANNING

MEDIA LAUNCH FOR NEW COMPANIES

MEDIA PLANS

MEDIA RELATIONS

MEDIA REVIEW

MOTION GRAPHICS

NEWSPAPER ADS

NEWSLETTERS

OVERSEE BUDGETS

PHOTOGRAPHY 

PITCH DECKS, POWERPOINTS AND BUSINESS PRESENTATIONS

POSTER WRITING AND ART DIRECTION

PRIVATE EXECUTIVE COACHING  

PR STRATEGY AND PLAN

PRESS RELEASE WRITING

PRIVATE ONE ON ONE EXECUTIVE COACHING

PRODUCE ON CAMERA INTERVIEW

PROJECT MANAGEMENT FROM A TO Z

PUBLIC RELATIONS

PUBLIC SPEAKING

PUBLIC SPEAKING COACH

QUALITATIVE RESEARCH GROUP MODERATION

QUALITATIVE MARKET RESEARCH REPORTS

RADIO SPOTS

REBUILD WEBSITE

RELAUNCH BRAND

REPORTS ON CULTURAL INSIGHTS

RESEARCH AND WRITE CORPORATE BLOGS

RESEARCH AND WRITE ARTICLES

RETAIL CAMPAIGNS

SHOP-ALONG VIDEO PRODUCTION

SHOOT IN STUDIO OR ON LOCATION

SHORT AND LONG COPY

SIZZLE REELS

SLOGANS

SOCIAL MEDIA COPY

SOCIAL MEDIA PLANS, EXECUTION AND ANALYSIS

SPEECH WRITING AND EDITING

STRATEGY

TAG LINES

TV SCRIPT WRITING 

TV SPOT PRODUCTION

VIDEO COPY AND SCRIPTS

VIDEO PRODUCTION AND EDITING

VIDEO PRODUCTION

VIP LIASON

WRITE AND PRODUCE TV COMMERCIALS

YOUTUBE VIDEO PRODUCTION

I'm extremely busy. Can I request a consulting session asap?

Of course. If you're not sure what kind of advertising or content you need, an introductory phone conversation is a great way to start. 

Can we really do everything remote?

Of course - you can request services onsite or remote. SuperMarketLove operates across all timezones, according to client needs. America, Europe, MENA, Asia and Australia. (We're still working on Antarctica.)

Do you only work with big name brands? Can I afford you?

At SuperMarketLove, we're very happy to work with brands both large and small. 

I already have advertising but it needs to be updated. Help!

Often a brand will benefit from re-branding or brand evolution, possibly even a complete overhaul. Read more about one of our rebranding projects  here.