Deng Adut's TV spot for Western launched the new campaign, resonating with the thoughts and hearts of students everywhere. Western is a place that offers a revolutionary approach to education. The launch spot ran on TV nationally supported by almost 3 million YouTube hits worldwide.

Western is not an ivy, and it doesn't pretend to be. It's a university which is a haven for those who are looking for something different, fresh and relevant, to compete in a future that is by nature, unpredictable. All creative concepts, headlines and copy through We Collective, an independent creative group.